Xavier Landum, better known by his stage name BigXthaPlug, is an American rapper, songwriter and record producer. BigXthaPlug is a fast-rising rapper hailing from Dallas, Texas. Known for his booming voice, Texas pride, and raw storytelling, BigXthaPlug is more than just a street rapper—he’s someone who has lived through a lot and is now using his voice to inspire and entertain. Growing up in Dallas, BigX had a tough upbringing. He was raised in a challenging environment where violence, crime, and poverty were very real, and for a while, he got caught up in it. He was in and out of juvenile centers and eventually served time in prison, which became a turning point in his life. It was during and after that time that he started taking music seriously as a way to turn things around and escape the street life. While his mother was his best friend, his father took on the role of disciplinarian. Both parents also introduced him to a variety of music, from Isley Brothers and UGK to Drake and Lil Wayne, influencing his eclectic taste. Despite his intimidating voice and gangsta appeal, BigX has a charismatic and humorous side, which often shows in his visuals and personality. Fans love him not just for his bars, but for being authentic—he’s 100% himself, no filters. Right now, BigXthaPlug is one of the most promising voices out of Texas, and he’s using his second chance to make sure the world hears his story.
Four: Texas
“Texas” is the breakout single by American rapper BigXthaPlug, released on November 25, 2022, as the fourth single from his debut album Amar. The track is a bold and unapologetic anthem that pays homage to his home state of Texas, laced with heavy bass, Southern pride, and his signature deep, commanding voice. Although it didn’t chart on the Billboard Hot 100, the song became a viral sensation—garnering over 225M streams on Spotify and over 73M views on it’s Official Music Video on YouTube, and earning RIAA Gold certification for selling over 500,000 units in the United States. “Texas” received widespread critical acclaim for its authenticity, with music critics praising BigX’s raw delivery and the track’s infectious, state-repping energy. It became a cultural staple in Texas, notably adopted as a hype anthem by the Dallas Cowboys, further cementing its place as a regional hit with national reach. The success of “Texas” not only introduced BigXthaPlug to a wider audience but also established him as a leading voice in the new wave of Southern rap. Despite not receiving major music awards yet, the track laid the foundation for his career and set the stage for future charting hits like “Mmhmm.”
FYI
- Landum has a son, Amar, age 6 as of 2025. In April 2025, Landum filmed a video with the Autism Society of America on his relationship with his son, who has autism, as part of Autism Acceptance Month.
Three: Back On My BS
“Back On My BS” is a bold and confident single by BigXthaPlug, released on December 1, 2023, as part of his EP The Biggest, and later featured on the deluxe version of his 2024 album Take Care. The song captures BigX’s return to form — loud, proud, and unfiltered — with lyrics that reflect his hustle, growth, and refusal to be boxed in, all delivered in his signature deep, commanding voice.The track became a fan favorite for its gritty lyrics and unapologetic energy, capturing BigX’s signature street-smart confidence and Southern flair. It has garnered over 276M streams on spotify and over 14M views on it’s Official Lyrics video on YouTube. It marked a major milestone in his career, becoming his first entry on the Billboard Hot 100, where it peaked at No. 95, and also climbed to No. 32 on the Hot R&B/Hip-Hop Songs chart in late 2024. “Back On My BS” received RIAA Platinum certification for surpassing 1 million units in sales and streams. Critics praised the track for its raw energy and authenticity, with many calling it a defining moment that bridged his underground appeal with mainstream recognition.
Two: Home Ft. Shaboozey
“Home”, featuring country‑rap blend with Shaboozey, was released on June 27, 2025, as the second single from BigXthaPlug’s upcoming country‑rap EP I Hope You’re Happy. The music video was filmed on June 17, 2025, on Dallas’s iconic Margaret Hunt Hill Bridge, shutting down traffic during rush hour and generating buzz on social media. Lyrically, the song weaves a narrative: Shaboozey sings about lost love and moving on, while BigXthaPlug confesses to running from problems and questions whether he can ever truly find his way home—emotionally or physically. It has garnered over 10M streams on spotify and over 3.4M views on it’s Official Music Video on YouTube. On the charts, the song reached No. 23 on New Zealand’s Hot Singles Chart, though it did not appear on the U.S. Billboard Hot 100 yet; Shaboozey’s own peak of No. 77 on the Hot 100 is credited to this release on his chart history. While not yet certified, “Home” has accrued strong streaming numbers (over 790,000 YouTube views shortly after release) and marked another genre‑blending milestone ahead of the EP I Hope You’re Happy.
Awards/Nominations
- BigXthaPlug has been gaining major recognition in the music industry, earning a BET Awards nomination for Best New Artist (2025) and a Best New Hip-Hop Artist nod at the iHeartRadio Music Awards.
- He won Country Innovator of the Year at Billboard’s Country Power Players for his genre-blending style, and was named Amazon Music’s Breakthrough Artist in 2024.
- He also clinched XXL’s Best New Artist of 2025, and his album Take Care received a nomination for Best Hip-Hop/Rap Record at the 2025 Libera Awards.
Discography
- Amar (2023)
- Amar DELUXE (2023)
- The Biggest (2023)
- Meet The 6ixers (2024)
- Take Care (2024)
- Take Care (ChopnotSlop) (2024)
- Take Care DELUXE (2025)
One: Mmhmm
Widely considered BigXthaPlug’s biggest hit to date, is the track called ““Mmhmm”, it was released in October 2023 as the lead single from his EP The Biggest. The track went viral for its catchy hook, booming Southern production, and confident delivery, showcasing BigX’s signature mix of street energy and charisma. It debuted on the Billboard Hot 100 at No. 93 and climbed to its peak position of No. 63, while also reaching No. 11 on the Billboard Hot R&B/Hip‑Hop Songs chart in November 2024 . The remix featuring Finesse2Tymes (dropped December 1, 2023) helped boost the track’s reach even further among hip-hop audiences. It has garnered over 422M streams on spotify and over 21M views on it’s Official Music Video on YouTube. Critics and fans alike celebrated “Mmhmm” for its infectious bounce, unapologetic swagger, and BigX’s confident delivery—earning respect in both underground and mainstream circles. He even performed it live on Jimmy Kimmel Live! in April 2025 as part of a medley. With its viral hook, chart success, and cultural impact, “Mmhmm” remains BigXthaPlug’s defining anthem.