Jay-Z will take a prominent role in the Inspire Change initiative, an NFL initiative that focuses on education and economic advancement, improving police-community relations and criminal justice reform.
He will also oversee the artists booked for the Super Bowl and produce a half-time show that, with an audience of more than 100 million, is America’s most-watched musical performance,
Of Roc Nation, which represents international artists including Rihanna, Meek Mill and Lil Uzi Vert, NFL Commissioner Roger Goodell said: “[it is] one of the most globally influential and impactful organizations in entertainment.
“The NFL and Roc Nation share a vision of inspiring meaningful social change across our country.
“We are thrilled to partner with Roc Nation and look forward to making a difference in our communities together.”
