Apple has finally revealed the newest designs in its iPhone lineup.
The firm unveiled the iPhone 11 at the Steve Jobs Theater in Cupertino on Tuesday, showing off a $699 mid-range handset with a 6.1-inch display that will come in six colors: purple, white, yellow, green, black, and Product Red.
Apple also showed off its new premium models, the iPhone 11 Pro and Pro Max, which come with either a 5.8-inch or 6.5-inch display and will be available starting at $999 and 1099, respectively.
The stainless steel Pro devices boast three cameras and come in four colors, including the new midnight green, all with a matte textured finish.
They’ll also feature the new A13 Bionic chip, making for what the company says is the ‘most powerful and most advanced’ series of iPhone yet.
Pre-orders for all three of the new iPhones will open this Friday before the devices hit stores on Sept. 20.
The event began at 1 p.m. ET (10 a.m. PDT) with some brief words from CEO Tim Cook, before launching into a look at the upcoming subscription services, Apple Arcade and Apple TV+.
Apple also revealed the successor to its 6th-generation iPad, showing off a $329 7th-gen tablet with a 10.2-inch Retina Display and 3.5 million pixel resolution, and unveiled the Series 5 Apple Watch, which will feature an ‘always-on’ display for the first time.
The annual launch event confirmed many of the rumors that have been circulating over the past few months.
As expected, services – such as Apple Arcade and Apple TV+ – played a much bigger role this year than in the past.
‘Through the deep integration of hardware software and services, these products empower people to do incredible things every day,’ Cook said to the audience at the Steve Jobs Theater as he opened the event.
iPhone Pro and Pro Max
Apple reserved most of the fanfare for the highly-anticipated iPhone 11 Pro, unveiling the device just over an hour into its presentation.
The Pro design features surgical grade stainless steel with a machine glass backing and matte textured finish.
Its has an OLED, True Tone display that achieves 1,200 nits – a unit of luminescence – meaning pictures will be ultra-clear, and ultra-bright. It is essentially a ‘Mac Pro display being built into iPhone,’ the company says.
iPhone 11 Pro will also have Super Retina XDR display and spatial audio sound, thanks to Dolby Atmos.
The device itself is also 15 percent more energy efficient, according to Apple.
It boasts the new A13 bionic chip and the firm says it now uses ‘machine learning all throughout the iPhone,’ with a low-power design and the ability to conduct one trillion operations per second.
With 8.5 billion transistors built in, it’s high performance meets low power. That means you won’t lose out on battery life, according to Apple.
The Pro battery will allow for four more hours of battery life per day on the 5.8-inch model and up to five more hours per day for the Max.
