A new billboard by Pastor Paul Adefarasin’s House on the Rock church caught his attention today and he has taken to Instagram to criticize it.
He shared the above photo and wrote;
“Disappearing post!
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How did we get here? Take a look at this church billboard advertising a church. The words ‘Jesus’, ‘Christ’, ‘Bible’, ‘God’, even the word ‘church’ are all conspicuously missing, yet cattle won’t notice.
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Many churches have gotten the branding wrong. If Jesus isn’t in the brand, it’s NOT ABOUT JESUS!
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If no one is asking what they want to ‘belong’ to or ‘connect’ with or ‘learn’ from or what they’ll eventually ‘become’ if Jesus is so vividly missing, then it’s a HUGE shame!
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Our pastors learnt in error from the ‘Benny Hinn ministries’ and the Bill Graham evangelistic association’ of this world. Their ministries are branded to suit themselves, not to suit Jesus. The ministry of the disciples wasn’t about motivational speaking or connecting or becoming, it was about the cross and the sacrifice that was made on it.
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We are the #FreeNation in Christ, unlike many other ‘brands’ we are not ashamed to identify with Jesus! ~FRZ
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#FreeTheSheeple
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◄ Matthew 10:33 ►
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New International Version
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But whoever disowns me before others, I will disown before my Father in heaven.
New Living Translation
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But everyone who denies me here on earth, I will also deny before my Father in heaven.”
