Canada Goose is receiving backlash for allegedly seeking to profit off of Toronto’s dangerous city streets.
On December 11, the Toronto-based company unveiled their latest design, a winter jacket for both men and women that pays homage to the city.
According to the brand’s website, the 3-in-1 Toronto Jacket was designed with the city’s “unpredictable” weather in mind. Available in bright white for women ($1,495) and black for men ($1,395), the down coat features a “Toronto” detailed grab strap on the back, and a special pocket at the
wrist to hold a Toronto Transit Commission (TTC) pass card. The Toronto Jacket also features reflective detailing at the cuffs and reflective webbing to help increase visibility for urban dwellers.
Many on social media have expressed concerns that Canada Goose’s latest offering is nothing more than an attempt to capitalize on the city’s growing number of pedestrian deaths. On average, 6 people are struck by a vehicle per day in Toronto, with 38 pedestrian deaths in 2019.
“It’s crazy that Canada Goose was the only store in Yorkdale with a crazy lineup yesterday,” Toronto resident and Ford Global Group CEO Tiffany Ford wrote on Twitter. “Y’all really encouraging animal cruelty and capitalizing off of tragic pedestrian incidents in Toronto. SMH [shaking my
head].”
“This is so f—ked up. For reals, Canada Goose designed a coat with reflective fabric for better visibility for pedestrians because they keep getting run over by cars on Toronto streets,” another wrote.
Many have cited animal cruelty claims against the brand as reason enough to boycott buying Canada Goose products.
