Marseille have joined Ligue 1 rivals Paris Saint-Germain and top European clubs Real Madrid and Liverpool in opening a Weibo account.
Weibo is the Chinese version of Twitter and counts some 600 million users. Marseille said they were hoping to “develop the image of the club and the OM brand internationally”. They added that they had “decided to launch in a growing market in the social media and football sectors”. “Our aim is to double our international fan base over two years and China will play an important role in that growth,” said Marseille’s commercial and marketing assistant director, Miguel Bertran.